Imagine waking up, grabbing a cup of coffee, and settling into work, all from the comfort of home. No long commutes, no office politics, just you, your laptop, and the ability to support high-level coaches who need your expertise.
A few months ago, this felt like just a dream. Working a regular 9-to-5 job had become draining. The routine was exhausting, the growth opportunities were limited, and deep down, there was a strong desire to have more control over time and income.
That’s when the world of virtual assistance for coaches came into view, a career that offered flexibility, independence, and the chance to work closely with inspiring entrepreneurs.
Now, with a thriving virtual assistant business, looking back at the journey reveals valuable lessons. If you’re thinking about becoming a virtual assistant (VA) for coaches, this guide will walk you through the process, from getting started to landing your first client.
Who is a Virtual Assistant for Coaches?
A virtual assistant for coaches is someone who helps life coaches, business coaches, fitness coaches, and other professionals handle administrative, technical, and creative tasks.
Coaches spend most of their time guiding clients, but behind the scenes, they need help managing emails, scheduling appointments, organizing content, and handling social media. That’s where you come in.
As a VA, your role is to streamline their business so they can focus on coaching.
-
Identify Your Skills and Strengths
When starting out, it’s essential to recognize your skills and how they can help a coach run their business smoothly. Some common tasks a coach might need help with include:
- Email management – Organizing and responding to emails
- Calendar management – Scheduling coaching sessions and reminders
- Social media management – Creating and scheduling content
- Client onboarding – Managing forms, contracts, and follow-ups
- Content creation – Writing blog posts, newsletters, or course materials
- Tech support – Managing Zoom calls, course platforms, and CRM tools
Even if you don’t have experience in all these areas, start with what you know and grow from there.
Step 2: Get the Right Tools and Training
To work as a VA for coaches, having the right tools and knowledge is crucial. Some essential tools include:
- Project management software (Trello, Asana, ClickUp)
- Email platforms (Gmail, Outlook, ConvertKit)
- Scheduling tools (Calendly, Google Calendar)
- Social media schedulers (Buffer, Later, Canva for design)
- Video conferencing (Zoom, Google Meet)
If certain tools feel unfamiliar, invest time in learning. Many free resources, YouTube tutorials, and online courses can help you gain the necessary skills.
Step 3: Set Up Your Online Presence
A strong online presence makes it easier to attract clients. Here’s how to establish credibility:
- Create a professional LinkedIn profile – Highlight your skills and services
- Join VA communities on Facebook – Network with other VAs and potential clients
- Build a simple website or portfolio – Showcase your expertise and services
- Be active on social media – Share content related to virtual assistance and coaching
Coaches want to work with VAs who seem organized, knowledgeable, and reliable, so make sure your online presence reflects that.
Step 4: Find Your First Client
The first client is often the hardest to land, but here are some proven ways to find work:
- Freelance platforms – Upwork, Fiverr, and Freelancer are great places to start
- Networking in Facebook groups – Join coaching and VA-related groups and engage with potential clients
- Cold outreach – Send personalized emails or direct messages to coaches, offering your services
- Referrals – Let family and friends know about your new business
The key is to stay consistent and professional. Even if it takes time, the right client will come.
Step 5: Set Your Rates and Grow Your Business
Pricing your services can be tricky, but a good starting point is $15-$30 per hour, depending on experience. As you gain expertise, you can transition to package pricing, such as $500 per month for social media management.
To grow your business, focus on delivering high-quality work, maintaining good communication, and building strong client relationships. Happy clients will refer you to others, and soon, you’ll have a thriving VA career.
Starting as a virtual assistant for coaches can be life-changing. It provides the freedom to work from anywhere, control your schedule, and earn a steady income while supporting inspiring coaches.
The journey won’t always be easy—there will be challenges, learning curves, and moments of doubt. But with persistence, continuous learning, and the right strategies, it’s possible to build a successful VA career and enjoy the benefits of remote work.
So, if you’ve been dreaming of leaving the traditional 9-to-5 behind, this might just be your perfect opportunity. The only question is: are you ready to take the leap?
